Google Mobile search and ads quickly grow - Cell phones

Google Mobile search and ads quickly grow - Cell phonesMoreover, the volume of Google search for mobile devices grew by more than five times in the last 2 years. But the rating of clicks-to-call mobile ads is growing at 6-8% better than ads without phone numbers or URL associated with it, according to Mike Staba, Director of new platforms Google. Steib, who participated in a Mobile conference PaidContent2010 in new York, says that 2010 could be the year of the rise of mobile content. "We see a lot of search activity on smartphones".Finally the Year of mobile Phones has come? We've heard the phrase "Year of Mobile" in the past, but the predictions have repeatedly failed - at least until 2010. In the first three months of this year, for example, smartphone users have searched for 62% more than they did in the previous three months. Searching with Android devices grew by 300% in the first half of 2010 amounted to about 160 thousand Android devices activated every day. Although Steib has not specified the exact figures, he said that tens of millions of people do a Google search on mobile devices each week, creating hundreds of millions of queries. And iPhone users, which dominates the smartphone market, perform 50 times more searches than users of other mobile devices.Mobile ads are on the rise Mobile ads also work better, according to Staba, in particular the type of ad, carrying out a call to the phone number of the advertiser by clicking on the ad. Advertisers can track the number of calls they receive for each keyword, ad group or campaign. Companies with these ads gave an 8% increase in average rating of clicks, as well as campaign, indicating the phone number they call is 6% better than other mobile ads. This is quite important, companies receive a direct call from a potential client, or go to their website. The biggest difference between desktop and mobile ads is geotargeting. If users are looking for something with a mobile device, they are more likely to click on an ad that advertised a nearby business enterprise. When asked about the upcoming product iAd from Apple, Steib said that it would be a great solution, if it becomes part of the menu. He said that publishers will probably be interested in iAds, but in order to have the additional option of reaching their audience..



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